During my time at Hug, I transformed creative visions into high-performing, user-centered experiences through my expertise in React, TypeScript, and styled components.

Hug Platform

I was a key UI developer building a social marketplace that scaled to serve over 30,000 artists across 170+ countries, enabling independent creators to showcase and monetize their work.

• Architected and maintained a robust component library, ensuring consistency and efficiency across the application
• Transformed static mockups into dynamic, resilient components with comprehensive state management for graceful error handling
• Spearheaded a major site redesign, elevating both visual appeal and user experience

Hug Product Builder

I created a versatile product builder and storefront that empowered artists to create and sell diverse products (art prints, phone cases, ebooks, NFTs) without requiring additional services.

• Developed an intuitive print quality calculator that helps artists assess optimal print sizes before production
• Engineered a versatile template system for product customization, including a single phone case template that seamlessly adapts to 80+ variants
• Implemented features that opened new revenue streams for both the platform and its artists

As the lead developer for the Infantree website, I crafted a custom WordPress theme that precisely translated intricate design specifications into a fully functioning, visually distinctive website. Working closely with designers, I created a digital experience that preserved the site's unique textured and layered style throughout, while ensuring optimal performance and functionality.

• Built a custom WordPress theme using JavaScript, HTML, and CSS/SCSS that meticulously implemented the client's complex visual design requirements across all site elements
• Collaborated seamlessly with UI designers to maintain consistent design language while developing unique page layouts, enhancing the distinct identity of each section
• Engineered performance-optimized animations and interactions that transformed static designs into engaging, dynamic user experiences
• Contributed to UX strategy through creation of outlines, priority guides, and page drafts, demonstrating both technical expertise and design thinking capabilities

I developed a comprehensive WordPress solution that balanced powerful content management capabilities with exceptional design quality. By creating a custom theme with modular building blocks, I enabled efficient page creation while maintaining visual cohesion throughout the site, simultaneously improving both functionality and SEO performance.

• Developed a custom WordPress theme from the ground up, with custom page template and content blocks that streamlined the page and post creation process while preserving design integrity.
• Established a strategic content framework that enhanced SEO performance, creating educational resources that both informed potential customers and improved search rankings
• Proactively identified opportunities for site enhancement, developing and implementing new pages and content types that aligned with business objectives

For BloomBox's Shopify platform, I engineered custom solutions that solved critical inventory and fulfillment challenges, significantly improving both customer experience and operational efficiency across geographically distinct warehouse operations.

• Created an intelligent warehouse-matching system that displays only products available from the customer's local warehouse, ensuring accurate inventory visibility

• Developed a custom fulfillment solution that fixed Shopify's default inventory management, preventing the platform from promising unavailable products to customers

• Built sophisticated integrations with Shopify's admin API to implement precise control over inventory and respect non-overlapping shipping zones while maintaining a seamless shopping experience

I developed a specialized website in partnership with the Pennsylvania Coalition Against Domestic Violence (PCADV) that prioritizes safety, anonymity, and accessibility for domestic violence victims seeking legal assistance.

• Built a comprehensive WordPress-based platform that connects vulnerable individuals with free legal services while implementing critical safety features throughout the user experience
• Engineered a secure, anonymous chat system using tawk.to's JavaScript API that automatically clears all message history when conversations end, protecting user privacy and safety
• Developed an accessible interface with integrated safety features, including an emergency escape button, balancing a welcoming experience with critical privacy protections

For Atomic Design, I led a comprehensive website redesign that began with strategic discovery and information architecture, fundamentally rethinking how the company presented its product offerings to better serve customer needs.

• Conducted stakeholder interviews across multiple departments (leadership, marketing, account management) to fully understand company objectives and customer pain points
• Developed a new product structure that aligns with customer journey
• Built interactive wireframes and protoypes showing intuitive navigation and information hierarchy
• Successfully presented strategic recommendations to company leadership, including the founder, addressing anticipated concerns with prepared evidence and solutions
• Created polished mockups that maintained visual consistency with the company's updated brand identity while implementing the new information architecture strategy

• Created the site architecture document and wrote content outlines for core pages.
• Led the creation of a style tile exercise, led a discussion with the client about the direction the site design should take, and used the results to create a design direction document and several critical page mockups in Sketch.
• Developed a WordPress theme using highly-customized content blocks—each with many options to change the background color, background image, spacing, and layout direction—all while upholding responsiveness.